There are many brands and types of coconut oil and they vary in price depending on the source, production method, packaging and the marketing team. Super expensive doesn’t always mean the best, although it does often indicate the quality of ingredients and the purity.
I always recommend to try a few brands and to find out as much as you can about the manufacturing process. There are many great brands out there and regardless of where you are, here are a few things to look out for:
1) Colour – white colour when it’s solid and colourless when liquid, any discolouration might mean contamination and inferior quality.
2) Aroma and flavour – virgin, unrefined coconut oil should smell and taste like coconut but should not be overpowering and strong, if it smells roasted or smokey it means it’s been exposed to a lot of heat and it might not retain as many nutrients; and if it’s odourless and neutral tasting then it’s most likely refined and treated.
3) Price – the coconut oil in most stores can get quite pricey and doesn’t always mean superior product. It’s always a good idea to buy in bulk as the oil is stable and will last for at least 12 months. You can try a few different brands and make sure you like the smell and taste before you commit to buying a big batch. You can also share the shipping costs with friends and family and save even more money.